About Us

What started the wave?

Cross Over Marketing was founded by Rob Blair and Fred Steck with one goal in mind: to “do” marketing differently.

Having been in sales for sports TV, cable networks, professional and collegiate sports, and entertainment and travel, we knew that many times clients struggle to realize the ROI they paid for, due to one dimensional sales initiatives and offerings.

Here’s what we know to be true…

The longest lasting and most successful marketing partnerships involve a relationship with other like-minded partners, who work together for the betterment of the overarching program and all stakeholders.

That’s where we come in!

Fred and Rob with the 5 Hour Energy Team

Meet Your Team

We help brands literally cross over their assets with those of another brand.

We work with people that we enjoy working with, and introduce them to other like-minded people. Then we work hard to help create the greatest possible value and benefit for all involved. We like to say we’ve created new marketing math where 1+1 really does equal 3.

Fred Steck, CoFounder of Cross Over Marketing

Fred Steck


Rob Blair, CoFounder of Cross Over Marketing

Rob Blair


Keith Burdette, Cross Over Marketing

Keith Burdette

Chief Strategist

Jessica Zura, Cross Over Marketing


Brand Director

Corine Pettit, Cross Over Marketing


Website Designer

Ready to Become a Star?

Tell us what you want to accomplish for your business… And we’ll take care of the rest.

Ready to get amped up?