Meet Fred


Fred (in orange) with Old Dominion at Carolina Country Music Fest

What did Fred want to be when he grew up?

He thought he would be a screenwriter.

But then, a week after graduating from East Carolina University (Go Pirates!), he had an opportunity to interview for a job in cable network sales, and when he received a job offer… well you know the old saying a bird in the hand… Thus started a thirty year career in cable and sports sponsorships sales, with companies like Turner, Time Warner, Raycom, FOX and Learfield.

Fred down on the field at Oklahoma State

Working with those companies proved to Fred that he loves creating marketing and advertising partnerships that make the brands he works with more successful.

So thirty years later, what still gets Fred excited about this work?

That’s easy, it’s his clients. Well, they actually become friends.

Creating impactful ROI for his friends is what pushes Fred and led to him co-founding Cross Over Marketing.

Fred’s wife, three daughters and two Labrador Retrievers, live in Dunwoody, GA. Music, sports, beer, travel and being a dad are all passions of his.

Fred down on the field at Oklahoma State

And who knows, maybe that million dollar screenplay idea is still out there…

Connect with Fred

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