What story do we tell you about Keith?
It’s probably easier to let him tell you, but we’ll give it a go…
With nearly 30 years in the sports and entertainment industry, one could say that Keith loves sports, concerts, traveling and talking about all of them, for hours, with total strangers!
There hasn’t been a vacation, game, concert, or even a simple walk through the neighborhood where Keith doesn’t meet some of the most interesting people. And, if they own or run a business, Keith’s creative wheels start turning about how he might help boost their business and create unique experiences that get consumers hooked on brands.
He’s also got a million stories to share… like this photo of him in an Indy Car driver suit. We could share that story here, but it’s more fun when Keith tells you all about that day, over a glass of bourbon.
After graduating from Florida State University’s College of Business, Keith began his journey in Minor Professional Hockey, with stops in Memphis, TN and in Macon, GA as President of the Macon Whoopee (yes, you read that right!)…
Following his time with the NHL’s Carolina Hurricanes, Keith landed himself in college sports for the next 15 years working with Purdue, Florida State, UK Basketball and Rupp Arena.
UK and Rupp Arena is where Keith met Rob and their creative thinking and approach to business strategy, partnerships, and sponsorship sales took off.
Both did a short stretch in national sales before Rob started Cross Over Marketing with Fred and Keith did a brief assignment at Florida State. The two kept in touch, bouncing ideas off each other, and now three years later, Keith is on board with us.
Keith resides in Florida with his wife, Karen, and the youngest of their ‘Brady Bunch’ of 5 kids, Trinity, as well as their 2 family dogs – a Cavalier named Ava and a female English Pointer rescue named Larrie (pronounced Larry – another good story).